Mobile Wallets: Payment Technology for Customer Satisfaction
October 30, 2020
Following a slow start as an alternate form of payment, mobile wallets, such as those built into Samsung, Google, and Apple phones and watches, have taken off in the U.S. A mobile wallet is simply an app that a user installs on their device. It securely holds a customer’s credit card information and can be used for contactless payments.
Consumers still rely on credit or debit cards, but the convenience of the mobile wallet means that the physical card is no longer necessary. In a post-COVID world, many customers don’t want to hand over a credit card and let a stranger touch it or swipe at a machine. In the wake of a new national awareness about safety, and the desire to socially distance and limit contact during transactions, customers are increasingly exercising a preference for contactless payments and mobile wallets.
Many consumers are already accustomed to the convenience and security that a mobile wallet provides. E-commerce giants, such as Amazon and eBay, already securely store consumers’ credit information in their version of a mobile wallet. On the consumer side, this simplifies payment and enables the “Buy Now” option, which makes shopping quicker and easier.
As shopping becomes faster and more convenient across online and brick-and-mortar stores, consumers bring those expectations with them wherever they go, whether it’s a food truck or the local farmer’s market. Once customers have experienced the ease of paying using a mobile wallet, the old way of paying can feel clunky.
In addition to ease of use, mobile wallets were also designed with security in mind, deploying options such as fingerprint authentication and encrypted one-time-use tokens. Reduced risk of fraud paired with less need for personal contact during the payment process means that the mobile wallet will only continue to gain prominence among consumers, especially younger tech-savvy groups.
PayTech Trust offers secure merchant accounts and online credit card processing for businesses of all sizes. With our collaborative suite of services and best practices to integrate new payment trends, PayTech Trust has the experience and the expertise no business can afford to do without.